Alima Pure Pressed Eyeshadow

Alima Pure makes the prettiest, user-friendly eyeshadows (save for their loose dark shadows, which definitely require a damp brush and steady hand), and the news that these shadows were now available pressed was a big deal.

These deliver a smooth burst of pigment, fine grain shimmer and blend well solo or layered with other shadows. I'm a fan of popping one in my makeup bag when traveling. It's nice to have a mirrored compact on hand, there's no pesky fallout to clean up underneath my lash line, and these are surprisingly finger-friendly. A score for the minimalist. 

Alima Pure Loose Eyeshadow

Alima Pure's eye shadows come in the most compelling range of neutrals that are far from boring. I love using them to set RMS Beauty's Eye Polishes, or applied wet with a brush for staying power. Strangely, given that they're loose pigments, I find that they don't travel when I line my lower lashline with them–as long as I'm not wearing anything emollient rich beneath my eyes. They're fun to pair together for unexpected combinations, or mix for bespoke eyeshadow shades. 

My utmost favorites include:

Breathless - a dirty platinum with warm undertones. 

Cypress -  a moody shimmering teal that is gorgeous applied wet as a liner (especially when paired with Breathless and RMS Eyepolish in Myth).

Bramble - a matte gray-mauve that's perfect in the crease, especially used to tone things down when an eyeshadow application starts looking too heavy or bold.

Ingrid - a mid-tone mauve with neutral sparkle.

Fleur - a pinked up nude, it's flesh but deeper with a rosy undertone. It looks good paired with any color I can think of.