These devastatingly chic lipsticks have racked up countless accolades, and it was easy to see why. Sheena Yaitanes, creator of the line, designed a straightforward range of modern shades that flatter across her clientele spectrum. Yes, we’ve heard this idea countless times before, but Yaitanes took a novel approach here. While studying art, she decided to forgo the usual brown nudes when building her shades and instead opted for primary colors. The result? Lively colors that bring a vibrant energy to the wearer, rather than dulling things down.
The lipstick containers are lightweight, as is the formula on the lips. The vanilla scented bullets impart a supple, hydrating veil of breathable color.
The minimalism of the line (tinted face oils, lip balms and blushes are out, but word on the street is that cream eyeshadows are forthcoming) means that there’s less work and mental effort involved. Regardless of the direction this line continues in, these lipsticks will likely remain a hero product.
Just a slick of a lipstick (in my case, Rosewater or Stardust as shown below), on an otherwise bare face feels both polished and pretty. Royal was really popular in the Vancouver’s Gastown boutique where I’d first discovered the line, so much that it had sold out. But if you’re gun shy about going for a bold color, the coolly delicate Rosewater (which makes a brilliant blush in a pinch) or the warmer Stardust are safe bets.
$28.
Available via Credo Beauty, Detox Market or Kosås.