I've heard raves about La Bella Figura; their wanderlust inspiring fragrances and anti-aging serums with exotic ingredient lists (barberry fig seed, kakadu plum, etc.) keep popping up on my Instagram feed with admiring reviews. If that weren't enough, they recently launched a Night for Green Beauty—an "evening of beauty, glamour and shopping from the best luxury natural brands on the market today"—and a capsule makeup collection.
The product that leapt out was their first (and then only) cream eye shadow, Damn Elvia, a blackish violet, smoky with a hint of silver. Advertised as buildable and non-creasing. I was sold. I ordered a pot and was thrilled that it smelled like roses. Unlike RMS Beauty's eye polishes, this wasn't based on coconut oil, but camellia seed oil. The formula is thinner, and the color is a wispy vapor of dreamy darkness that would be edgy enough to satisfy a vamp on a low key Saturday but still keep a suburban mother within her comfort zone. Yes, it builds, but it's a universally flattering color either as eyeliner or color wash. However, as much as I love the color, it does crease like the dickens on me. If you're in a drier climate, or have no issues with creasing in general, you're in luck.
La Bella Figura Beauty Soothing Creme Eye Shadow in Damn Elvia / Photograph by Casey Broadwater
$30 / The Detox Market
